For Corporate Communications Specialists ·
What you'll accomplish
By the end of this guide, you'll have a systematic process for refreshing stale intranet content using AI — converting a painful backlog of outdated pages into a manageable sprint. What used to take one full day per section can now be done in a morning.
What you'll need
Before bringing in AI, spend 30 minutes doing a rapid audit of your intranet. Go through major sections and mark pages with:
You don't need to be exhaustive — identify the 20–30 worst pages. That's your sprint backlog.
What you should see: A list of pages prioritized by how broken or outdated they are.
In Claude, set up your standard page refresh prompt. This is what you'll use for every page:
"You are helping me update a corporate intranet page. Please:
Here is the current page content: [paste]"
For each page in your backlog:
What you should see: A rewritten page that is noticeably cleaner, more scannable, and in plain language — with clear flags for the specific facts you need to verify manually.
Troubleshooting: If the page is very long, split it into sections. Claude handles 2,000–3,000 word pages well; larger pages may lose quality.
For pages that need more than a language refresh — they're structurally disorganized:
"This intranet page covers [topic]. Reorganize it into clear sections with headers. A new employee should be able to get the key information in under 60 seconds. Here is the current content: [paste]"
Follow with:
"Now add a 'Quick Summary' box at the top of this page with 3-5 bullet points covering the most important information."
After you finish the sprint, set up a simple maintenance process:
Full page refresh:
"Rewrite this intranet page in plain language, add headers for scannability, and flag anything that might be outdated in [BRACKETS]. Page content: [paste]"
Structural reorganization:
"Reorganize this intranet section. A new employee should understand the key points in 60 seconds. Add a 3-bullet summary at the top. Content: [paste]"
Create a new page:
"Write an intranet article about [topic] for a [industry] company with [size] employees. Audience: all employees. Tone: friendly and direct. Include: what it is, why it matters, what employees need to do, and where to get help."
Simplify policy language:
"Rewrite this HR policy in plain English for employees. Replace legal/technical jargon with everyday language. Keep all the actual requirements but make them understandable. Policy: [paste]"